How to use the media to grow your brand as an expert in your field

By Dana Manciagli

I had no idea there are so many great resources available to make a small business — even micro businesses — look big to the rest of the world. After 30 years with Fortune 500 companies and one startup that grew bigger fast, I saw how pricey public relations, social media, and other marketing resources could be. Completely unaffordable for the average entrepreneur, I thought.

Then I jumped ship. Yes, 18 months ago I became a full-fledged solopreneur, investing in — and promoting — my own…

Source:: BizJournal Real Estate