How the It Works! founders will use Little Bokeelia — and their ranch and golf course — to drive sales

Mark Pentecost thought he’d lost out on buying Little Bokeelia Island twice.

The founder of It Works! and his wife, Cindy, first made an offer on the 104-acre island three years ago. Little Bokeelia, which is off the Lee County coast between Sarasota and Naples, hit the market priced at $29.5 million in 2012.

The sellers weren’t able to make a deal at that point and dropped their asking price to $24.5 million in 2014. Earlier this year, they offered it for an immediate sale — all serious offers… …read more